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Research papers

Making insights count

A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...

Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
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Citation

Langer and Banks (2011a, September 18). Making insights count. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/making-insights-count


Research papers

The Yin and Yang of branding

This paper examines the applicability of a Western-derived model of brand equity measurement to Asia/Pacific cultures, with reference to a large-scale validation exercise - both qualitative and quantitative. The authors demonstrate that the overall...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Roger Banks, Joseph Debacq, Rachael Tan
June 15, 1998
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Citation

Banks, Debacq and Tan (1998a, June 15). The Yin and Yang of branding. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-yin-and-yang-of-branding


Research papers

Is Asia different?

In his book “Asia Rising”, Jim Rohwer describes Asia as a “bewildering amalgam of religions, races, cultures and languages, of rich and poor, and of advanced and backward.” The purpose of this paper is to find out whether market...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Roger Banks
November 1, 1996
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Citation

Banks, R. (1996a, November 01). Is Asia different? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/is-asia-different-


Research papers

Royal Mail's customer perception and satisfaction index (CPSI)

This paper examines the ways in which various media have been used to communicate the findings from a customer satisfaction tracking study - Customer Perception and Satisfaction Index (CPSI). CPSI is a continuous postal self-completion survey...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?
Authors: Paul White, Roger Banks
June 15, 1993
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Citation

White and Banks (1993a, June 15). Royal Mail's customer perception and satisfaction index (CPSI). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/royal-mail-s-customer-perception-and-satisfaction-index-cpsi-


Research papers

Customer service in Europe

The principal purpose of writing this paper is to draw together the experience of executives conducting customer care research in four European countries - The United Kingdom, the Netherlands, France and Spain. All four authors have a history of...

Catalogue: ESOMAR Congress 1989
Authors: Erik de Kort, Brieuc Martin Onraet, Juan Ferrer-Vidal, Roger Banks
September 1, 1989
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Citation

de Kort, Onraet, Ferrer-Vidal and Banks (1989a, September 01). Customer service in Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/customer-service-in-europe